MUNICH, DE
VIR
BRAND HOUSE48°08′N · 11°34′E
VIR
MUNICH, DECET --:--:--

(01) — THE HOUSE BEHIND THE BRANDS

VIRTM

BRAND
HOUSE

48°08′N · 11°34′E

MUNICH · GERMANY

EST. 2024

01

BUILD

02

GROW

03

OPERATE

(02) — THE BRANDS WE BUILDMUNICH · DE
(01)MUNICH · SINCE 2022
LIFESTYLE · FOOD · EVENTSMUNICHTREND.

COMMUNITY

38K

(02)MUNICH · SINCE 2023
MUSIC · FASHION · TALENTSglam MUNICH

COMMUNITY

5.1K

(03)MUNICH · SINCE 2023
SPORT · MOVEMENTbeatletics club

PERFORMANCE

ELITE

(04)MUNICH · SINCE 2024
SMOOTHIES · DRINKS · WELLNESSTHE SHAKEROOM.

DAILY

FRESH

(05)MUNICH
HOSPITALITY · COMMUNITY · EXPERIENCESBAR FREDO

COMMUNITY

HUB

(06) — VIR™ BRAND HOUSEMUNICH · DE
MORE THAN A STUDIO.

VIR is the house behind a growing portfolio of brands, communities and experiences.

We bring strategy, identity, content, technology and operations together under one roof, building concepts people want to discover, join and return to.

Created in Munich. Built for culture.

VIR™EST. 2024
(05) — WHAT VIR DOESMUNICH · DE
WHAT VIR DOES

(01)

BUILD

BRAND STRATEGY & IDENTITY

We turn ideas into distinctive brands, from positioning and identity to digital presence and experience.

(02)

GROW

CONTENT, COMMUNITY & PARTNERSHIPS

We grow brands through social-first content, creator partnerships and communities that connect online and in real life.

(03)

OPERATE

EXPERIENCES & OPERATIONS

We take brands beyond the concept: producing experiences, building systems and supporting the daily execution behind lasting growth.

VIR™EST. 2024
(06) — SELECTED WORKMUNICH · DE
OUR BRANDSSPEAK FOR THEMSELVES.
(01)

MUNICHTREND

A city platform built into a growing community for culture, experiences and meaningful connections in Munich.

CITY CULTURE · COMMUNITY · EXPERIENCES

(02)

BEATLETICS

A movement brand bringing training, music and community together through social-first fitness experiences.

MOVEMENT · WELLNESS · COMMUNITY

(03)

SHAKEROOM

A functional drinks concept developed from brand idea to product, digital experience and physical space.

FUNCTIONAL DRINKS · RETAIL · HOSPITALITY

(04)

MUNICHGLAM

A curated social format creating premium day-to-night experiences through music, hospitality and community.

MUSIC · HOSPITALITY · SOCIAL EXPERIENCES

(05)

BAR FREDO

A neighborhood café and bar activated as a community hub through recurring events, brand partnerships and cultural formats.

HOSPITALITY · COMMUNITY · EXPERIENCES

Built & operated by VIR™

(07) — VIR™ BRAND HOUSEMUNICH · DE
LET’S BUILDSOMETHINGTHAT LASTS.
VIR™EST. 2024
(08) — CONTACTMUNICH · DE
LET’STALK.

◆  VIR™ MUNICH  ◆

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